Privacy Policy
This is an excellent, detailed policy. To ensure it meets the highest standards for mobile SMS marketing compliance (TCPA and carrier requirements), I have incorporated the necessary clauses into your existing document, specifically addressing:
- How cookies are used to trigger abandoned cart SMS messages.
- The exclusion of SMS opt-in data from any general data sharing practices.
- Clarification on location data collection.
Here is your revised Privacy Policy with the necessary changes integrated:
REVISED THE RUBY POSTNATAL PRIVACY POLICY
1. Introduction
The RUBY Postnatal (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and disclose your personal information when you use our website (the “Website”) and our services. By using the Website, you consent to the practices described in this Privacy Policy.
2. Information We Collect
We collect several types of information from you, including:
Personal Information: This includes information that can be used to identify you, such as your name, email address, phone number, date of birth, and any other information you provide to us voluntarily.
Health Information: Given the nature of our services, we may collect information related to your health, including pregnancy, childbirth, and postnatal conditions. We handle this information with the utmost confidentiality and care.
Payment Information: If you make a purchase through our Website, we collect payment information, such as your credit card details. This information is processed securely through our payment processor, and we do not store your full credit card number.
Usage Data: We collect information about how you use our Website, such as your IP address (which provides only general location data, used for improving service functionality and ensuring proper geo-targeting), browser type, pages visited, and the duration of your visit. This information helps us improve our Website and services.
Cookies and Similar Technologies: We use cookies and similar technologies to collect information about your browsing behavior and preferences. The Ruby Postnatal’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS. You can control cookies through your browser settings.
3. SMS/Text Messaging Data Collection
We offer the opportunity to receive text message communications (SMS/MMS) regarding services, appointment reminders, promotional offers, and updates from The Ruby Postnatal.
- Information Collected: When you opt-in to receive text messages, we collect your mobile phone number, the date and time of consent, and related opt-in information (e.g., the keyword or form used).
- Use of Information: The mobile phone number collected via SMS opt-in will only be used to send you the communications you consented to receive.
- SHARING OF SMS DATA: WE WILL NOT SHARE, SELL, OR RENT YOUR MOBILE PHONE NUMBER, CONSENT, OR TEXT MESSAGING DATA WITH ANY THIRD PARTIES OR AFFILIATES FOR MARKETING OR PROMOTIONAL PURPOSES. This data may be shared only as necessary to comply with legal processes or to our third-party service providers (like Klaviyo) who help us operate our text messaging program, subject to strict confidentiality agreements.
- Opt-Out: You can cancel the SMS service at any time. Just reply STOP to any text message you receive. After you send the message STOP, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, or text START.
- Help: If you are experiencing issues, you can reply with the keyword HELP for assistance or contact us directly at info@therubypostnatal.com.
- Message Frequency and Rates: Message frequency may vary. Standard message and data rates may apply.
4. Mobile Terms Of Service
The Ruby Postnatal
Last updated: Nov. 12, 2025
The The Ruby Postnatal mobile message service (the “Service”) is operated by The Ruby Postnatal (“The Ruby Postnatal”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to The Ruby Postnatal’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of The Ruby Postnatal through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with The Ruby Postnatal. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to +18778372902 or click the unsubscribe link (where available) in any text message to cancel. You’ll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other The Ruby Postnatal mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to +18778372902 or email info@therubypostnatal.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.
5. How We Use Your Information
We use your information for various purposes, including:
Providing Services: To deliver our postnatal care services, including personalized support and program offerings. Communication: To communicate with you, including responding to your inquiries, providing updates about our services, and sending you promotional materials. Personalization: To personalize your experience on our Website and tailor our services to your individual needs. Payment Processing: To process your payments for our services. Website Improvement: To analyze Website usage and improve our Website’s functionality and content. Legal Compliance: To comply with applicable laws, regulations, and legal processes.
6. How We Share Your Information
We may share your information with the following categories of recipients:
Service Providers: We may share your information with third-party service providers who assist us in providing our services, such as payment processors, website hosting providers, and email marketing providers. Healthcare Providers: With your consent, we may share your health information with your healthcare providers to ensure coordinated care. Business Partners: We may share aggregated, non-personally identifiable information with business partners for marketing and analytical purposes. Legal Authorities: We may disclose your information to legal authorities if required by law or to protect our rights and the rights of others.
Notwithstanding the above, the following is excluded from any data sharing or selling practices: text messaging originator opt-in data and consent; this information will not be shared with any third parties or affiliates for marketing or promotional purposes.
7. Data Security
We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:
Encryption: We use encryption to protect sensitive information transmitted online. Access Controls: We limit access to your information to authorized personnel only. Secure Storage: We store your information securely.
However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
8. Your Rights
You have the following rights regarding your personal information:
Access: You have the right to access the personal information we hold about you. Correction: You have the right to request that we correct any inaccurate or incomplete information. Deletion: You have the right to request that we delete your personal information, subject to certain exceptions. Objection: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing. Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
To exercise your rights, please contact us at info@therubypostnatal.com. We will respond to your request within a reasonable timeframe.
9. Children’s Privacy
Our Website and services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete that information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our Website. Your continued use of the Website after the posting of such changes constitutes your acceptance of the new Privacy Policy.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
The RUBY Postnatal
4 Riverway Dr,
Houston, TX 77056
Located inside the Omni Hotel
